Discover Counseling
Discover possibilities.
(971) 222-8166
Get in Touch
Growing a therapy practice creates more than operational complexity. It creates leadership strain, harder decisions, team friction, and mounting pressure on the person holding it all together. Aaron Potratz helps practice owners create clarity under complexity—across systems, leadership, and owner sustainability.
Get in Touch Take the Free Practice Health Scorecard →Not sure if this is the right fit? Listen to the Shrink Think Podcast first →
What worked at two clinicians stops working at six. Processes that lived in someone’s head become a liability. The intake system that ran on institutional knowledge starts failing when that person is unavailable.
These aren’t failures of leadership. They’re predictable consequences of growth without systems designed to support it. The question is whether you address them before they become the ceiling on how far your practice can go.
“The gap between what most practice consultants understand and what it actually takes to run a compliant, multi-clinician clinical practice is significant. Context matters here.”Discover Counseling · Tigard, Oregon · Est. 2007
Discover Counseling has been in operation since 2007. In that time Aaron has navigated every stage of group practice growth — the operational breakdowns that happen at scale, the compliance questions that generic business advice doesn’t address, and the specific challenge of building systems that work within a regulated clinical environment.
His consulting work draws on that operational history directly. The problems he works on with clients are problems he has already encountered, in a real practice, with real consequences for getting them wrong.
Solo practice. Built intake, documentation, and operational systems from the ground up.
Hired and supervised multiple clinicians. Rebuilt the systems that didn’t survive the transition.
Navigated HIPAA, licensure board requirements, and the operational realities of a regulated clinical environment.
Built workflows that reduce administrative burden without compromising clinical standards or client privacy.
Consulting from inside a working practice, not from memory of one.
Engagements are scoped to your situation. Reach out with where you are and what you need — the structure follows from there.
A structured review of your intake process, documentation workflow, onboarding, and operational systems. The output is a clear-eyed picture of what’s working, what’s fragile, and what to address first — prioritized for your practice stage and capacity.
Direct advisory for practice owners working through a specific operational or growth question. Grounded in private practice context — not adapted from frameworks built for other industries.
Practical implementation of technology systems — including AI tools — designed around the compliance and confidentiality requirements of a clinical practice. The goal is reduced administrative load, not technology for its own sake.
Workshops and presentations for group practice teams navigating operational change, new technology, or workflow improvement. Also available for professional associations and practice owner groups.
Consulting fees vary by engagement type and scope. Discussed at inquiry. Separate from clinical supervision services.
HIPAA constraints, licensure board requirements, clinical documentation standards, the dynamics of supervising associates — these aren’t adjacent to the operational work. They’re the environment it happens in.
Consulting that doesn’t account for that context produces recommendations that are difficult to implement, create compliance exposure, or don’t hold up under the actual conditions of a clinical practice. Aaron’s work is grounded in that context because his practice operates inside it every day.
The Shrink Think Podcast covers mental health, therapy practice, and the business of clinical work. A useful signal on fit before committing to a conversation.
Listen →The Practice Health Scorecard is a free 10-question diagnostic that evaluates your practice across Systems, Leadership, and Owner Sustainability — and tells you where to focus first. About 5 minutes. Instant results.
Take the Free Practice Health Scorecard → No email required. Results are immediate.Email Aaron directly. Describe where you are and what you’re working on. He responds personally. If it’s a good fit, he’ll say so. If it isn’t, he’ll say that too.
aaron@discovercounseling.com · Back to For Therapists →
